Blog
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PROTECTING THOSE WHO SERVE
On December 14, 2017, the Department of Defense published in the Federal Register an amendment to its interpretive rule of the Military Lending Act (MLA). If you haven’t taken the time to get up to speed on the MLA, now is the time to do so and make a point to connect with your legal counsel to […]
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BE A RESOURCE NOT A SALES PITCH
In the last six months or so, Google, Yahoo, Cox Automotive and others have been providing some insightful data on the reality of today’s new consumer. With 60 percent of car buyers spending almost 15 hours researching and window shopping online, our approach to face-time is evolving. It’s safe to say, that today’s car buying […]
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HOW BUYER REVIEWS AFFECT YOUR ONLINE PRESENCE
With the reliance on internet word of mouth marketing growing stronger each and every year, dealers have learned to use this to their advantage to improve not only their reputation, but also their stance with Google. Consumers use online reviews to voice their opinions and experiences, good or bad, about businesses. Therefore, businesses have to […]
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BE MORE THAN A SALESPERSON
Buying a car is a major financial investment. As we know, many buyers come to the dealership “ready to battle”. Homework is done, they know what they want, they know what they are willing pay and have a pretty good sense of what their credit score is. However, not everyone is so prepared. The process […]
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CAN YOU MONETIZE ONLINE CREDIT-CHECK TOOLS
When do shoppers decide to buy a new vehicle – and when they do, is your business there waving them in? That entry point isn’t necessarily the showroom anymore – and increasingly not your dealership website. Customers want to engage with you through the downline tools you offer to help them streamline their car-buying process. […]